Cool Tips From Semalt On How To Block Referrer Spam From Your Log Files
Also known as log spam, referrer spam is a spamdexing technique that incorporates making multiple site requests using fake referrer URL. Spammers use fake referrer URLs to send requests to the sites they wish to advertise. In the long run, spammers end up earning large sums of money regarding the advertising fee.
Ivan Konovalov, the Semalt Customer Success Manager, says that in the modern world of content and digital marketing, a high number of fake referrer spam is being reported daily. After targeting your log files, spam makes your log files useless and irrelevant. When it comes to digital marketing, log files play a very important role by helping webmasters to analyze the number of customers visiting their site and the session duration period.
How referrer spam works
The take of Google on referrer spam is obvious. Being listed as a black hat technique, Google penalizes webmasters and bloggers taking advantage of referrer spam to increase traffic to their websites and rank high in the search engine algorithms. In the recent past, some bloggers and webmasters displayed referrers on every page of their websites. Because of the reason well-known to bloggers, a list of recent referrers has become an integral part of many sites.
Spiders collect the content of the pages they visit every day for indexing. A good number of search engines spiders uses link popularity to rank websites for their converting keywords. Webmasters and bloggers take advantage of the situation assuming that a referrer URL link embedded in their content adds a good deal of value. With the aim of increasing traffic to their sites, marketers also use software to visit pages and sites using a fake referrer header.
Fake visitors skew reports explaining how potential users found a page, session duration time, and the number of real visitors received. As a marketer, you might end up seeing your rankings dropping drastically as a result of using log spam. In most cases, Google completely removes webmasters using black hat tricks and techniques from the search engine rankings.
Removing referrer spam from your log files
- Using non-indexable referrer log
Webmasters and content marketers have their favorite's techniques for removing referrer spam. Using non-indexable referrer log is the simplest of all. Don't display or include referrers to all pages available on your website. By failing to include referrer spam on your site pages, search engines will be instructed to ignore your referral log.
- Using .htaccess file
If you have identified a suspicious URL on your website, consider giving .htaccess configuration file a shot. This configuration file simply blacklists and blocks log spam from your website. To execute a .htaccess file on your site, run an Apache with mod-rewrite. Webmasters using .htaccess file easily block spam originating from porn, gambling, finance or any other specific site.
Some techniques have been developed to help bloggers and marketers block referrer spam. A combination of a .htaccess configuration file and non-indexable referral log works perfectly for many webmasters and digital marketers. Don't let referrer spams to render your log file useless. Use the described above techniques to block referrer spam.